WINNER OF THE ECONOMIC DEVELOPMENT AUSTRALIA AWARD For Best Marketing & Promotional Campaign….
This is a part of an ongoing project I am doing with Regional Development Australia, Barossa. The idea is to explore the fact that everyday things that some people do, is extraordinary to other people. We were looking to do a project and as we were driving I saw a kangaroo bouncing alongside the car as we drove. I was so excited and said “Look there’s a kangaroo!”. Everyone else said “And…..?”
The Barossa region of South Australia is a unique place, most famous for its celebrated wines. The people there have a real connection with the earth, the weather and a huge reliance on each other and community. It makes it a very special place.
I have a big connection with this part of South Australia, which started with a visit working on Totally Locally, and from there have worked on various projects, having visited 7 times from the UK. I was commissioned to create Extraordinary, Everyday Barossa after RDA Barossa saw my cycling book “One More Hill”, which is really an exploration between people who cycle and the place they live. They liked the idea and asked me to propose a similar project for The Barossa region. This is the result.
The trailer is for an exhibition of photos and film to celebrate the project – a part of the Barossa Vintage Festival 2017.
So these sound slides explores people of the Barossa’s lives, and shows the different businesses, and significant people that usually don’t get any press. Each in their own way, has an extraordinary life. Especially to a Yorkshireman!
Tanunda, Barossa, South Australia
Extraordinary Everyday Barossa made such an impact that I was invited by RDA Barossa to create an exhibition of the work, to include photographs, stories and a rolling exhibition of the films, as a part of the Barossa Vintage Festival (Vintage denotes the year of the wine made, and celebrates the end of the grape harvest for the year).
The exhibition was so successful that it was extended by an extra four months, and was visited by visitors from across the world. It was also taken to Melbourne as part of RDA’s promotion for the area.
The stories of everyday life, and people’s love of the landscape and community helped to bring in investment to the area, as it allowed organisations to see the true culture of Barossa, giving them an insight into the culture they would encounter if they brought their businesses to the region.
This project beat hundreds of entries (some of them very big budget) to win the prestigious Econominc Development Australia Awards 2016 Best Marketing & Promotional Campaign. The judges said because of its honesty, integrity and down to earth nature. I am so chuffed with this!